Crusoe the Celebrity Dachshund
Crusoe is the character actor of the celebrity-dog world. Where most petfluencers post the dog being itself, Crusoe’s account is scripted, costumed, and serialized — a small production studio built around one very patient miniature dachshund.
Who Crusoe is
Crusoe is a miniature black-and-tan dachshund living in Ottawa, Canada, with owner Ryan Beauchesne, who came from a digital-marketing background and treats the account like a media franchise. Dachshunds were bred as scent hounds for badger hunting — the long body and short legs are working features — but Crusoe’s job description is comedy, and he is remarkably good at holding a pose in a costume.
How he got famous
The hook is the costumed skit. Beauchesne builds elaborate outfits and sets — Crusoe as a chef, a doctor, a spy — and narrates short story-driven videos. It’s a harder format than a candid photo account, and that difficulty is the moat: almost nobody else produces serialized costumed content at that quality, so Crusoe owns the lane.
By the numbers
Crusoe’s following runs to more than 3 million across social platforms, with tens of millions of viral video views. The account produced two books — “Crusoe, the Celebrity Dachshund,” a New York Times bestseller, and a follow-up, “Crusoe, the Worldly Wiener Dog” — plus annual calendars and a Webby-recognized video series. He won the 2018 People’s Choice Award for Animal Star and a Shorty Award in the animal category.
The honest take
Crusoe is the clearest proof that pet fame is really content skill wearing a dog costume. The dachshund is charming, but the franchise is built on writing, set design, and editing. If you want to understand how a pet account becomes a durable business rather than a viral flash, Crusoe is the case study — the effort is all in the production.
Crusoe features in our famous Instagram dogs guide and the internet’s most famous dogs.
Keeping your own dog healthy
Crusoe’s costumed skits are pure production value, but every dachshund still needs the unglamorous basics — routine flea, tick, and parasite care that keeps a dog comfortable through the year. Budget Pet Care is an online pet-med retailer that sells flea, tick, and deworming treatments if you would rather reorder from home. Browse Budget Pet Care. We may earn a commission if you buy through this link — see our affiliate disclosure.
Frequently asked questions
What breed is Crusoe?
Crusoe is a miniature dachshund, sometimes called a wiener dog, living in Ottawa, Canada.
Who makes Crusoe’s costumes?
Owner Ryan Beauchesne creates the costumes, sets, and story-driven videos. His digital-marketing background shaped the account’s franchise-style production.
Has Crusoe written books?
Crusoe has two books published in his name — the first, ‘Crusoe, the Celebrity Dachshund,’ was a New York Times bestseller, followed by ‘Crusoe, the Worldly Wiener Dog.’
